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If you run, you’re a runner…self-defined or not




To All Who Run,

I recently made a comment about running that is triggering some conversation in the press and I want to clarify any misconception. I discussed how runners are taking part in a variety of different activities and aren’t always defined by one thing. This created a discussion about what it means to be a runner and I want to clarify my perspective. The following is what I believe in my core and which is the foundation of who we are as a brand:

1. If you run, you’re a runner.

2. Running is the most inclusive sport the world has ever known and welcomes everyone regardless of your mileage, how often you run or what motivates you.

3. Whether you run competitively to break the tape, run to clear your mind or run for any other reason, the sport of running is here to welcome you.

For 16 years, our core purpose at Brooks Running has been to inspire everyone to run and be active because the run truly makes your day and life better. We wake up every day, and will continue waking up every day, with the purpose of making the run more fun and accessible for all.

Run Happy,

Jim Weber